More Than a Motorcycle
The Leadership Journey at Harley-Davidson
by Rich Teerlink and Lee Ozley “More Than a Motorcycle” is the story behind the story of the transformation of an American icon, as told by the two individuals most deeply involved in that process. The book chronicles the triumphs and setbacks along Harley-Davidson’s difficult journey from a traditional ‘command-and-control’ culture to an open, participative learning environment. Teerlink and Ozley deliver three fundamental messages: people are a company’s only sustainable competitive advantage; there is no ‘quick fix’ to effect lasting, beneficial organizational
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