The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
by All Ries and Jack Trout After years of working on marketing principles and problems, Al Ries and Jack Trout have distilled their findings into the basic laws that govern success and failure in the marketplace. They call these principles the Immutable Laws of Growth and there are 22 of them. This isn’t a marketing textbook replete with complex theories and case studies. Rather, this is an easy to read book containing 22 bits of business wisdom, or “laws” of common sense
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