Suggested Reading

Built to Last

by Jim Collins and Jerry Porras

“Built to Last” is one of the most influential business books of our time. Jim Collins and Jerry Porras, identified what makes visionary companies – ones that beat consistently beat their competitors, withstand changes in the marketplace, make a significant impact on the world and have outperformed the stock market by 15 times since 1926. The authors conclude that a visionary company is not contingent on one brilliant CEO, but on elements that transcend any individual leader. Companies such as Boeing, Walt Disney, Nordstrom, Wall-Mart and General Electric share fundamental characteristics that distinguish them from less visionary companies, such as: preserving a fixed core ideology, yet having the ability to adapt; going beyond culture to embrace “cultism”; creating what the authors call BHAGs (big, hairy, audacious goals); mimicking the biological evolution of the species; and having a strong sense of purpose beyond making money.