Competing for the Future
by Gary Hamel and C K Prahalad
This is one of the best books on strategy. Period. Competing for the Future offers a blueprint for what a company must be doing today if it is to exploit the opportunities of tomorrow. The traditional view of strategy is much too static. Hamel and Prahalad contend that smart organizations are able to reshape their industries, they are able to reinvent things and reconceptualize their industries in ways that create a different future. The traditional view of strategy is almost like a Sun Tzu, Art of War, approach: How do we compete given the conditions of the battlefield? Hamel and Prahalad argue that you should change the rules, change the battlefield, and change the game.