Double Digit Growth
by Michael Treacy
Michael Treacy uncovers how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits. Treacy’s main point is simple—it is possible to grow any business by 10 percent or more, year after year, in good times and bad. He addresses the challenge of double-digit growth with five disciplines of growth: (1) keep the growth you have already earned, (2) take business from your competitors, (2) show up where growth is going to happen, (4) invade adjacent markets, and (5) invest in new lines of business. Treacy supports his argument with case studies of well-known and little-known companies that have achieved growth year after year based on this diversified approach. Treacy’s makes a compelling argument that sustainable, double-digit growth is a realistic and attainable business goal for any business.