Suggested Reading

How to Grow When Markets Don’t

by Adrian Slywotsky and Rickland Wise

Slywotsky and Wise analyze companies in mature markets that have managed to achieve significant growth without venturing outside their industry or acquiring other companies. Their chief insight is that established companies with experience in their field have, aside from their core business, a wealth of hidden assets—customer relationships, technical expertise, efficient business models—that they can exploit to grow new businesses. “How to Grow When Markets Don’t” is a worthwhile look at the possibilities open to mature companies looking to rejuvenate themselves.