Suggested Reading

Purple Cow

by Seth Godin

The rules of marketing have changed. Seth Godin describes how a number of incredibly successful brands, like HBO, Starbucks, JetBlue, and Apple have created new ways to differentiate themselves from all the other companies around them. “Purple Cow” has a simple message. Be remarkable. “Purple Cow” is about the why, the what, and the how of being remarkable. Godin writes, “Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.” You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. “Purple Cow” is an entertaining look into how remarkable marketers are taking action to separate and elevate themselves above the crowd. Entrepreneurs and marketing leaders of any size company can consistently outthink and outmarket their competitors by applying the real world ideas found in “Purple Cow.”