The 22 Immutable Laws of Marketing
by All Ries and Jack Trout
After years of working on marketing principles and problems, Al Ries and Jack Trout have distilled their findings into the basic laws that govern success and failure in the marketplace. They call these principles the Immutable Laws of Growth and there are 22 of them. This isn’t a marketing textbook replete with complex theories and case studies. Rather, this is an easy to read book containing 22 bits of business wisdom, or “laws” of common sense marketing with some solid examples from the real world to prove them. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, all the laws have relevance today. This is a great primer on the core concepts of effective marketing. The book enables you to focus very easily on the `laws’ that are most relevant to the challenges and opportunities which a company is currently facing.