Drive
The Surprising Truth About What Motivates Us
by Daniel Pink The way we structure organizations almost always assumes that the prospect of greater financial reward is the primary factor in human motivation. That’s a mistake, Dan Pink says in “Drive.” Drawing on four decades of scientific research on human motivation, Pink reveals the gap between what science knows and what business does—and how it affects performance. Pink argues that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s the “wrong” way to motivate people for today’s
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