Suggested Reading

by Mark Lipton

“Guiding Growth” argues that vision matters more than strategy in achieving sustained success. Yet few executives understand what vision is and the role it plays in guiding forces for day-to-day behavior and overall company direction. Organizational expert Mark Lipton believes that vision has more importance than leaders think and that it is an essential factor in building scalable organizations that achieve long-term success. Based on extensive research and real-world consulting work with executives implementing the scaling process, “Guiding Growth” provides fresh examples of established and new firms that have developed powerful growth visions. Moving beyond empty ‘mission statements’, Lipton outlines a step-by-step process for establishing an actionable vision, presenting it to the company, and embedding it into the organizational fabric.