The 22 Immutable Laws of Branding
by All Ries and Laura Ries
“The 22 Immutable Laws of Branding” is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with ezpertise of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, the authors argue that the only way to stand out in today’s cluttered marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. “The 22 Immutable Laws of Branding” also tackles one of the most challenging marketing problems today: branding on the Web. Ries and Ries divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. “The 22 Immutable Laws of Branding” is an essential primer for anyone seeking to build a category dominating, world-class brand.